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New Balance

The story of New Balance started to be written since the beginning of the 20th century, in 1906. Originally American shoes company, was established by an English William J. Railey in Boston. Before starting the company, Railey was a producer of complementary arch support for workers who had to stand long hours at their jobs. In 1934, the arch support making company turned to production of the first sneakers and it has been steadily gaining popularity over the years until these days.