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The running shoes producer Hoka One One first saw the light in the year 2009. It has become one of the most famous and pronounced companies on the world market. Foremost, it gained popularity for its ultimately high-quality trail running shoes and expanded its sports shoes portfolio ever since.

Even though it has been headquartered in the US, Goleta – California, its was originally founded by two French Jean-Luc Diard & Nicolas Mermoud back in Europe, France. Hoka One One’s main purpose was to make running shoes that would protect runner’s knees and other body joints so that especially on long distances, marathoners and ultramarathoners get well protected against injuries.

It came as a real disruptor to the running shoes market. Despite the fact that in 2009, most brands turned toward minimalist shoes with very thin, low profile midsoles. But Hoka One One stroke exactly with the opposite. It started making thick, protective, high-quality midsoles with some great geometry and support and in 2019, made it to the top 10 mest-selling running brand globally. And it’s become one of the fastest growing companies producing shoes for runners and other complementary equipment in the world.