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Under Armour

The second biggest, sports apparel company in the US. That’s Under Armour. While most of the largest contemporary sports and fitness producers have their roots back in the first half of the 20th century , Under Armour was founded quite recently, back in the 90’s.

Kevin Plank hated being sweaty in his T-shirt while playing football. As a captain of a football team, he was facing this problem every time he got in the game. But the urgency to solve this one, tiny problem stood behind the future establishment of Under Armour company as we know it now.

Instead of making T-shirts that would soak sweat, he made a few prototypes that were so thin, that the sweat would finally vaporize faster than any other fabrics.  With this basic idea he started Under Armour in 1996. In less than 10 years, the company’s total revenue grew up to almost 300 million dollar. In 2019, the company’s annual revenue accounted US$4.977 billion in total.

An interesting fact is that the company not only focuses on sports apparel, such as running shoes, clothing and other equipment. But it also expanded into tech field. For instance, it acquired running app Endomondo or develops its onw app Map my fitness. Unfortunately, the company decided to stop supporting the earlier and sold the latter recently.

Under Armour Charged Rogue Review

Under Armour Charged Rogue Review

Openly saying…, compared to my previous experience with running shoes from Under Armour (specifically Under Armour Hovr Infinite), this new running model UA Charged Rogue is absolutely splendid. Are you searching for a lightweight, great looking shoe that perfect support? Then you should definitely keep reading forward. This shoe actually offers much more than that and behaves on the road as a real “fellow companion”.  Who am I as a tester?  I run mostly shorter to middle length distances. Mostly…

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Under Armour Charged Assert 8 Review

Under Armour Charged Assert 8 Review

You get what you pay for. That’s what you should imagine when hearing the name of running shoes Under Armour Charged Assert 8. They are nice but a quality shoe means for me a bit something else. I am not gonna be mysterious here. I consider it as a nice complementary shoe for sport in general. As for running as a main activity? Let’s take a look in a few lines here, at the main reasons why I would prefer…

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Under Armour HOVR Phantom Review

Under Armour HOVR Phantom Review

There couldn’t be anything worse than having high expectations from running shoes and then when you finally get them… They are not exactly what you’ve expected. That’s how I felt after testing Under Armour HOVR Phantom. I planned to test them for 50 miles originally and I would be very happy to tell you today that I am bringing you a review that I wrote after having finished all those miles. But no, unfortunately, it is not the case. And…

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Under Armour Hovr Infinite

Under Armour Hovr Infinite

Imagine you forgot your smartphone at home before going on the road. Or maybe you simply don’t like to run with your phone in your hands and feel its heaviness. Or it just happened that your phone battery went empty during during the run suddenly… Sounds pretty uneasy for an enthusiast who always likes measuring every step during the run, don’t you think? Well that’s where Under Armour hovr Infinite perfectly comes in hand. It is a smart and effective…

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